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The lies, half-truths and guarded secrets fueling bourbon's boom

The bourbon industry is booming in America. But as one distiller describes it, “it’s just a shady business.” Much of the industry’s growth comes from secretive production practices, and many brands take creative liberties, or more, with their marketing.

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Editor & Publisher Awards: Finalist — Best Investigative/Enterprise Video

The lies, half-truths and guarded secrets fueling bourbon's boom